My process combines UX research, strategy, UI design, development, and AI-assisted workflows to turn ideas into useful digital experiences. I use a structured approach inspired by UX methodologies such as the Google UX Design process, while adapting each stage to the needs of the project rather than following a rigid process.

Firstly, Understand the problem, before designing I try to understand why are we designing and why it matters.

I look at the business, goals, target users, competitors, and the problems users may be facing depending on the project, this can involve competitive analysis, user research, interviews, surveys, reviews, or simply studying the existing product and its users so as to find where the opportunity is.

Next is Define, I analyze the problem and the goals here to find the best opportunity/solution

Next is Explore & Structure, I structure user journeys around clear goals, reducing unnecessary choices and decision time. By applying principles like Hick’s Law, I make it easier for users to choose, act, and complete tasks efficiently which will help business reach their KPIs.

Next is Design, I develop the visual language, typography, color, spacing, components, imagery, interactions, and overall visual hierarchy. Every visual decision should communicate value, build confidence, reduce friction, and guide people toward action.

I also consider accessibility for people with disability, responsiveness and usability of how the design will behave across different screen size.

Next is Build in framer, I build responsive layouts, reusable components, interactions, animations, transitions, and other details that turn the design into a functional website.

I also use AI to help me make my work faster such as accelerating parts of development, analysing information, troubleshooting code.